In 2025, the luggage industry will enter a critical period of transformation: global tariff adjustments and demand fluctuations have forced foreign trade enterprises to turn to domestic sales, and the case of UBAG's counterattack during the "55 Shopping Festival" in Changning District revealed the three key passwords for successful transformation.

Channel integration connects the Ren and Du meridians: The biggest pain point for pure foreign trade enterprises to switch to domestic sales is channel discontinuity. UBAG participated in a government organized exhibition and reached 200 orders with retailers on the spot, and synchronously entered the online platform to achieve a closed-loop of "offline experience+online transaction". The 12 hour entry green channel and 5 billion yuan consumption subsidy opened by Pinduoduo have helped foreign trade enterprises quickly digest inventory. A certain enterprise sold 8000 suitcases in a single session through the "Ten Thousand Person Group" activity. Offline physical stores are also indispensable. On the third day of trial operation, UBAG's newly opened experience store exceeded 10000 yuan, confirming that consumers still have a strong demand for "touch texture, testing and promotion" in physical stores.

Policy empowerment accelerates the transformation process: the government's "service combination punch" reduces the burden on enterprises. The Changning District Market Supervision Bureau provides targeted services such as 3C certification conversion and Chinese label pasting to help enterprises quickly meet domestic sales standards; Chuangyi Industry has set up a sales window on Yuyuan Road, and Rongmo Company provides professional live streaming operation, forming a full chain support of "policy guidance+scene display+traffic operation". The upcoming Zhaofeng Square Foreign Trade Fair will bring together more than 20 companies to directly reach the business district and community, shortening the distance from factories to consumers.

Dual upgrading of products and brands is the ultimate solution: the foreign trade mindset of relying solely on low prices to increase volume is no longer effective. Successful companies are all doing "addition and subtraction": reducing the proportion of foreign trade inventory deposits, adding intelligent models (such as GPS positioning) and customized models (such as CASETiFY's personalized printing services) that meet domestic needs; Add brand story dissemination and enhance premium space through the "Made in China" label. Data shows that companies that have completed the triple upgrade of "channel+product+brand" have seen their domestic sales revenue increase from 20% in the initial stage to over 60%, significantly enhancing their ability to resist risks.